Learn how Free Email Tracker can boost sales conversion rates

Emails are one of the most powerful business communication tools as they help to increase customer engagement and connect businesses with clients on a personal level. As per Statista 2022 report, nearly 89.45% of Americans use emails in their daily lives. Email has become an effective marketing channel and companies are leveraging on it to enable their sales teams to work smarter.

Intelliverse’ Email Tracker Software enables your sales reps to when and where a prospect engaged with your emails. It offers real-time notifications to track when your emails were opened, on what device and at which location. Regular updates are also provided on the recipient’s action to time your follow-up accurately so that you can contact the hot leads promptly, leading to increased conversion rates.

Read More: https://www.intelliverse.com/blog/learn-how-free-email-tracker-can-boost-sales-conversion-rates/

Email tracking 101: Track these Key Email Metrics to improve your sales outreach

Email marketing is one of the most powerful strategies to reach prospects and create brand awareness among your target audience. Intelliverse Email Tracking Software updates you of the recipient’s engagement with your email and prompts you to take the right action at the right time. With access to email analytics, your sales agents can eliminate the guesswork and work smarter. Email metrics such as open rates, click-through rates, etc., can be monitored easily via our Free Email Tracker. After analyzing the email performance reports, businesses can determine their campaign’s success and improve their email efficiency accordingly.

Download the free plugin for Outlook and Chrome and start tracking your emails instantly. You can upgrade your email tracking by signing up for our Intelliverse Email Tracker+ Plan, available at only $4.99 USD/user/month.

Read More: https://www.intelliverse.com/blog/email-tracking-101-track-these-key-email-metrics-to-improve-your-sales-outreach/

How to effectively use Intelliverse Email Tracker for Outlook and Chrome to work smarter

 

Emails still remain as one of the most popular ways for sales reps to reach out to their prospects and customers. Businesses are leveraging on email marketing campaigns to build and increase their customer acquisition. However, they have to face several challenges like determining the target audience, low open rates, emails bounces etc. Intelliverse Email Tracker Software provides a viable solution to boost engagement rates and track KPIs for your email campaigns.

Our Free Email tracking tool captures data on open rates, click-throughs, and location, It also updates you the number of times your email was opened. It promptly notifies you when your emails are opened with exact time, date and location of the recipient. Reaching out to prospects that have recently opened your email increases the chance of engaging in more live conversations, thus allowing you to build a strong rapport with them. Read More

Email Tracking – Enhancing Sales Acceleration Efforts

Many companies use sales acceleration techniques to help prospects move through the sales pipeline smoothly. It is essential to have an effective communication network between the customer and salesperson to cater to their needs. In today’s digital era, email is a primary communication mode used in the sales process to generate leads and increase customer engagement through personalization.

Consumers require information to move forward and reach a purchase decision, but the most vital part is where the prospect is in the sales cycle. The main objective is to engage the potential clients in the right way at the right time and to respond instantly while their interest level is there.

Email tracking in the sales cycle

Email is indispensable in an inbound sales environment. A recent survey conducted with 300 marketing professionals stated that email marketing was considered a highly effective and easy tool for lead generation. The process often begins with a contact list generated from business cards at conferences or website forms. Once the initial contact is made, it is usually followed up multiple times by an email link to a website.

Nowadays, there are advanced email tracking applications available to determine if an email is opened and, if so, gather the following types of data:

• When it was opened,
• Where it was opened,
• What kind of device was used,
• How long it was opened for,
• whether any other windows were opened while the message was displayed.
• The message was saved, forwarded, or deleted.

These data can give insights into whether a prospect is interested or not, their particular areas of interest, and at what point they might be in the sales cycle. We can also analyze how well messages are received, how the content can be modified and made more relevant, the best viewing formats, and optimal delivery times.

Representatives

Sales reps often judge the recipient’s interest level based on their response. They can send follow-up emails but have little ability to personalize the experience for the prospect. The sender would have no idea if the emails were opened, ignored, or deleted without a reply. Alternatively, the recipients may have opened the email, read it, or forwarded it to their colleagues even without responding. Here, the sales reps have no source to know the prospect’s position in the sales cycle.

With email tracking tools, salespeople can know more about a prospects’ level of engagement. They can access real-time analytics when a potential client has opened the email or clicked on a link, which eventually helps them interpret their sales pipeline position.

This information allows the salesperson to prioritize follow-up and tailor the responses to provide the most relevant details. Studies have shown that the immediacy of response is a crucial factor in successfully making contact. 

Managers

Managers can use the tracking platforms to monitor the performance of the representatives and sales teams on micro and macro levels. Managers can evaluate different metrics such as promptness of initial outreach, frequency and consistency of follow-ups, and success rates.

On a macro level, managers can evaluate and test how a campaign is performing by extracting the data from different metrics to measure and improve results. 

Effective communication strategy with prospects is fundamental to accelerate sales, and email is an integral aspect. Email tracking tools provide salespeople with information and data to personalize the interaction with an individual lead and analyze overall metrics to make the sales process a success.

Source Link: https://www.intelliverse.com/blog/email-tracking-enhancing-sales-acceleration-efforts/

The Many Benefits of Free Email Tracking Software

In today’s digital era, we are surrounded by valuable data that we either didn’t know existed or were simply unable to obtain and optimize. Information that could greatly benefit our businesses and accelerate overall sales is extensively used by organizations nowadays. Companies of all sizes are adopting a wide variety of sales acceleration software for data collection and analysis. One of the most convenient and overlooked applications is an Email tracker. Email tracking software is a truly invaluable resource to interpret how your business emails are being used and received.

How it Works

One of the advantages of the free email tracking Google Chrome plugin is that existing email systems can also use them. It utilizes a fascinating process in which information is distributed and collected through in-place methods with various bits of computer code. When a prospective customer receives an email, a tracking image is loaded, enabling the business to know when a message has been opened. Once the email has is accessed, any links or attachments clicked upon will load another cookie. These cookies are collected to analyze particular patterns that may arise in the future. This analysis further helps develop a specialized sales acceleration email campaign tailored to suit your business and its customers.

Benefits in Marketing and Sales

The information obtained through email tracking can be beneficial for marketing and sales purposes. It also helps businesses ascertain how well their email messages are being received and determine if the content could somehow be more effective.

Email tracking also enables real-time notification of when, where, and how your emails are being opened. These specifications can be effectively utilized by the salespeople and can come in handy when it comes to making a sale. A study showed that a call to a prospect who just opened your email is 10x more likely to result in a live conversation. Thus, an email tracker helps marketing teams take the right action at the right time, resulting in increased conversion probability.

Old Vs. New

People and businesses tend to get comfortable with what works. This creates a stable business system but stagnates growth limits. Technological advancement is changing the world rapidly. The traditional form of emailing has its benefits but remains underutilized. Our free Outlook email tracking plugin optimizes current data available within email delivery and facilitates the marketing and sales teams with information that helps them close deals. The approach of sending emails has changed drastically over the last 20 years. Companies are now leveraging email tracking technology to empower salespeople with critical insights to send emails to potential buyers at the right time and right place to get more responses and increase sales outcomes.

Source Link: https://www.intelliverse.com/blog/the-many-benefits-of-email-tracking-software/

How Cold Emailing can be used effectively to approach prospects

While there are many ways to contact your potential customers, cold calling is often considered one of the most popular techniques. Even though it leads to fewer conversions, the approach has been used effectively by experienced sales reps. However, if you think the key to success is ‘experience,’ it’s not. It’s all about delivering the right message to the right people at the right time. A salesperson can explore other options here, and cold emailing is one of the ideal alternatives to approach potential clients.

There are various reasons to suggest that an email can serve as a better option to accomplish this than a call. Here are some of the reasons that using cold emailing can be helpful for your sales teams.

Higher Reach

Most of us like to check our email every day. We not only want to read them but also respond to them. Though we may not like all the emails that have been sent to us, we always have the option to delete or junk them. Also, most people do not have many email ids, which makes it essential for them to check the emails received on the couple of email addresses they have.

Using a free email tracking tool, you can even get notified as soon as the recipient opens your email. By tracking your emails, you can identify various details when your mail gets opened. Also, you can figure out the number of times an email got opened and on what device, along with the recipient’s location.

More Convenience  

Corporate leaders who are primarily busy prefer responding to sales emails to sales calls. Especially a cold call can be a disturbance if made during active office hours. Sometimes it can also be annoying when made on day-offs, which makes email much more convenient.
Recipients can read and respond to your sales proposal at their suitability when contacted through emails. Unlike a cold call, a cold email would not disturb your potential customers, especially if they’re in the midst of something important. They can happily read them in their leisure time, which increases the chances of an affirmative response.

Improved Personalization

Another significant advantage of email is that it can be easily customized. When your sales message caters to the specific need of customers, they’d like to respond to it more often than not. Many email templates are available for free and can be used to match your sales message. Be it the subject line or call-to-action, emails have the right mix of attributes to fascinate the readers. There are a lot of free templates available online. The automation helps you send thousands of emails at once and makes email-based sales campaigns a cost-effective affair. Even if you opt for a paid email marketing service, you can still keep the campaign well within your budget.
However, you still need to get your messaging right. A message that makes a false claim can easily be discovered. Moreover, there’s no way to back out of business commitments through emails because the recipient has the written proof. Yet, many of its benefits are attractive enough for you to consider cold emailing as an alternative to cold calling. So, if you’re tired of cold calling and looking for more reliable options to generate and close leads, give cold emailing a try.

Source Link: https://www.intelliverse.com/blog/how-cold-emailing-can-be-used-effectively-to-approach-prospects/